Growth Hacking Workshop
LEARN HOW TO ACHIEVE RAPID GROWTH IN THIS TWO-DAY CRASH COURSE
Why YOU should attend
- Are you terrified by how fast marketing and business growth are changing?
- Does your team lack a clearly defined methodology for structuring and prioritising marketing actions?
- Do you get overwhelmed by the growing number of channels consumers spend their time on?
- Is your team too reliant on developers to get things done?
These fears and concerns are shared by marketers and founders everywhere today. Attend the workshop to discover the latest techniques and strategies in digital, data-driven marketing, and start growing your business rapidly and sustainably.
Who should attend
Marketers
You’re eager to acquire new skills in data-driven, technical marketing, thereby re-defining your role within your organisation. You’ll learn how to actively engage customers throughout their journey from new prospect to loyal user.
Product owners
You’ll learn how to optimise user engagement with your product by focusing on the experience. The experience that a product provides is the essence of the product itself and informs every touchpoint of the customer’s lifetime.
Founders/Entrepreneurs
You can’t fight the big guys using the same tactics they use. You have to think out-of-the-box and explore creative approaches for optimising and distributing your product the fastest possible way.
Compagnies we have trained
What you will learn
- Learn new techniques and tools for attracting and retaining high-value customers
- Learn how to focus on the right metrics and establish S.M.A.R.T. goals
- Learn how to lower customer acquisition costs
- Learn why teams across your organisation — from marketing to product development to sales to distribution — must be wholly integrated with one another in order to achieve sleek and rapid growth
- Learn why retention is more important than new customer acquisition for your bottom line
LAST WORKSHOP EVENT SCHEDULE
THURSDAY
Introduction To Growth Hacking
09:00 – 10:00
How To Build Your Growth Team
10:00 – 10:45
Define Your Marketing Funnel
11:00 – 12:00
Deep Dive Into The Funnel
13:00 – 17:00
Awareness & Acquisition
Activation & Retention
Friday
Introduction To Growth Hacking
09:00 – 12:15
Revenue
CRO & Data
Referral
Growth Marketing Canvas
13:30 – 15:30
Growth Process Methodology
15:30 – 17:00
Networking
17:00
Reserve your spot for the next Growth Hacking workshop
What is growth hacking anyway?
Growth Hacking is defined by one goal: to identify the most effective, efficient ways to grow a business. To achieve this goal, growth hackers adopt a methodology of rapid experimentation through phases of the conversion funnel, product development, and other areas of the business. A growth hacking team — typically composed of a technical marketer, a UX/UI designer, a full stack developer and a data analyst — examines the entire customer journey to identify bottlenecks in the conversion funnel. They then run data-driven experiments, using the scrum methodology, to improve the company’s defined key metric(s). To achieve long-term sustainable growth, they focus on optimisation as well as lead generation.
AAARRR FRAMEWORK
LEAN MARKETING
GROWTH SKILLSET
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